Baskin Robbins 70th Anniversary and 31 Smile Project

Baskin Robbins the world’s most beloved ice cream brand celebrates their 70 years of bringing fun and smiles to the world with every scoop. With the variety of new flavors as well as the first simultaneously launched Global Flavor of the month “Banana Split”. 31 Children are recipients of free reconstructive surgery under the BR 31 Smiles Project in partnership with Operation Smile.

For every Regular Double Scoop you buy, P31 will be donated to our Operation Smile Project. Customers can also buy a limited edition campaign badge with frequency card for only P100 and get a free junior scoop of ice cream. The proceeds of the badge sales will go towards funding the BR 31 Smiles Project. The Baskin-Robbins frequency card entitles customers to a freebie on every third visit.

During the program Ice Dream Inc. President Michael Dargani thanks Operation Smile for supporting the BR 31Smiles Project campaign. Baskin Robbins want to share their blessings to the unfortunate one’s and wanted to bring smiles in their faces.

“All over the world, Baskin Robbins is known as the brand that brings smiles to customers through its delicious ice cream flavors. Now, we want to take this thrust a bit further by bringing back the smiles on the faces of children with cleft lip and cleft palate through the BR 31 Smiles Project,” said Michael Dargani, president of IceDream Inc.

Also during the program Philippine All Stars are present and preformed during the double celebration of Baskin Robbins Philippines.

IceDream Inc. exclusively operates Baskin Robbins in the Philippines. During its first year of operation it has successfully opened five stores with a view to expand further and cater to ice cream enthusiasts all over the metropolis.

Operation Smile is an international children’s medical charity conducting year-round nationwide missions to provide free surgeries to children with cleft lip and cleft palate.


For more information about Baskin Robbins 31 Smiles Project; visit or check out their Facebook, Twitter and Instagram accounts. Visit Baskin-Robbins shops at the Central Square, Bonifacio Global City; Greenbelt 5, Makati; Ayala Fairview Terraces; Trinoma Mall in Quezon City and Glorietta 5, Makati.

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