ASUS Philippines is gearing up for the massive August launch of the Zenfone 3, ZenBook 3 and Transformer 3 series in the country. These are the third generation of ASUS mobile phone, notebook and 2-in-1s, all designed to inspire and allow end-users to pursue their passions through their spectacular functionality and award-winning capabilities.
Making up the new incredible line-up are the ZenFone 3 family, consisting of the new flagship ASUS smartphone ZenFone 3 Deluxe, with advanced camera technology, the incredibly feature-packed Computex d&i Award-winning ZenFone 3, and ZenFone 3 Ultra, the 6.8-inch Full HD Display entertainment powerhouse that bagged the Best Choice Golden Award at Computex 2016.
“Our goal is to provide the inspiration and the reliable products to let our partners chase after their passions, to let them create incredible things, and this launch, this all-new lineup, is by far one of the biggest step we’ve taken to achieve that goal. This year, when we say ‘all-new,’ we really mean it. We at ASUS Philippines are all excited to witness this great milestone for the brand locally,” shares ASUS PR Head Anvey Factora.
The ASUS official promises a series of exciting events and activations to welcome the arrival of the ZenFone 3 to the Philippines next month.
Factora recalled that the launch of the previous Zenfone generation, the Zenfone 2 line-up, created a huge splash in the Philippine market selling approximately ________ units and making the brand a strong player in the smartphone arena.
“The new Zenfone 3 promises to be even more powerful and stylish than our previous generation and this early, we are receiving a lot of great reviews and feedback from reputable media outlets, and key organizations worldwide.
Last June, Forbes Magazine said the Zenfone 3 “redefines the android super phone category”.
“We expect the Zenfone 3 to be a hit in the Philippine market as well,” Factora added.
A closer look at the all-new ASUS incredible product line
ZenFone 3 Deluxe
World’s First Full-Metal Smartphone with Invisible Antenna Design
ZenFone 3 Deluxe is the flagship model of the ZenFone 3 family and the ultimate expression of ASUS smartphone design. It is constructed with a strong and light aluminum alloy unibody, and has a rear surface free of unsightly antenna lines and an ultra-thin 4.2mm edge.
ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with a gamut of over 100% NTSC color space for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. Inside, ZenFone 3 Deluxe has a powerful Qualcomm® Snapdragon™ 820 Series processor, Adreno™ 530 GPU, and integrated X12 LTE modem, as well as up to 6GB RAM to deliver the best performance and fast connectivity for demanding apps, games, and media.
ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0 aperture lens, and 4-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features 3-axis electronic image stabilization for steady 4K UHD videos. Coupled with an ASUS TriTech autofocus system that automatically selects 2nd generation laser, phase detection, or continuous autofocus to provide accurate and nearly instant 0.03-second focusing and subject tracking, as well as exclusive PixelMaster 3.0 technology, ZenFone 3 Deluxe captures truly stunning photos and videos.
ZenFone 3 Deluxe has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times and a reversible USB 3.0 Type-C port that makes connecting charging and accessory cables effortless.
ZenFone 3 Deluxe also excels at audio with its powerful five-magnet speaker and NXP smart amplifier that provides clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs.
ZenFone 3 — Agility, Beauty, and Clarity
Winner of a Computex 2016 d&i Award, ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant 2.5D Corning® Gorilla® Glass that gently curves to make the edge of the phone completely smooth.
ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects 2nd generation laser, phase detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.
ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm Snapdragon 625 octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, an integrated X9 LTE modem, and 802.11ac MU-MIMO Wi-Fi connectivity — PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. ZenFone 3 has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra — Unleashed, Unlimited, and Unrivaled
Winner of a Computex 2016 Best Choice Golden Award, ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 by 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ Video technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround sound with DTS Headphone:X.
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the user’s finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.
AVAILABILITY & PRICING
Tune into ASUS Philippines’ social media pages for more information on local pricing and availability.