Sony Launches the MASTER Series of 4K HDR TV with the A9F OLED

Sony announced today its new television series, the Sony BRAVIA OLED A9F. It offers unprecedented picture quality by employing multiple proprietary technologies and solutions with the next generation Picture Processor X1™ Ultimate at the fore. The new A9F series arrives as the MASTER Series – a name Sony reserves exclusively for its highest picture quality TV models. Sony’s goal is to create a television capable of displaying images that faithfully convey the creators’ full intent. The Sony BRAVIA OLED A9F provides picture quality approaching that of a professional-grade monitor in a motion picture production studio. Having developed and followed a very strict set of product evaluation criteria by its most-experienced picture quality engineers, Sony is confident that the flagship MASTER Series delivers the highest quality picture possible in a home setting.




Professional grade picture quality

From 4K film, video and still cameras, to game consoles, mobile phones, and televisions like the MASTER Series, Sony is the only consumer electronics manufacturer capable of providing to consumers the 4K solutions of “from the lens to the living room”.

The A9F MASTER Series model comes equipped with newly developed, next-generation Picture Processor X1™ Ultimate. This processor plays a vital role in delivering faithful picture on the Sony BRAVIA OLED A9F TVs. With rich history and expertise in developing professional cameras and monitors, Sony recognizes that precision in crafting fine components of signal processing results in an immediately visible difference to the whole image. The X1™ Ultimate Picture Processor can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Also, the Object-based HDR remaster has been updated and now allows each object to be remastered individually for better depth, accurate texture, and much realistic picture.

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