PLDT SMART unveils new company logo

Just last night PLDT Smart unveiled their new company logo as a sign of evoling and innovating. The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.

About the new logo

The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company’s business pillars – exceptional people, meaningful innovations, and our valuable customers.

The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.

“Taken together, these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle’s three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure,” Pangilinan said.

The new logo replaces the iconic 33-year old PLDT logo which was formed through a repetition of the abstract figure of the telephone receiver to complete four sides. Smart has also changed its logo.

Why change of corporate logo?

12871480_1034469963306753_1762552655666253519_nThe new logo also comes with the recent change in name of the company from “Philippine Long Distance Telephone Company” into “PLDT Inc.” to better represent the company’s current thrust to decisively shift its business to data-driven services.

PLDT-Smart has embarked on a three-year digital pivot that aims to transform its networks into the country’s most data capable infrastructure delivering a growing array of compelling digital services.

This year alone, the Group has allocated P43 billion for capital expenditures. Around $100 million more in capex will likely be earmarked, following the acquisition of the telecoms business of San Miguel Corp. which included the utilization of the so-called digital dividend, the 700 MHz frequency band.

PLDT and its various subsidiaries such as Voyager Innovation and Talas Data Intelligence are also developing and offering digital and financial technology services that offer the Group’s customers higher levels of efficiencies and convenience.

“Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan.

“We shall lead the digital revolution by embracing the smart life within the organization, pursuing digital innovations and enabling our customers to go digital in their own ways. The biggest winners will be our customers who will have a growing range of choices at their fingertips,” Pangilinan stressed.

The People view

But people are asking that in this new logo does PLDT Smart services will improve in the days to come? We both a PLDT and Smart subscriber but the services they rending this days is kinda disappointing. Sorry guys we support and patron your services but being honest in what can we say about your services would help you know what to improve. We are not those media people would tell stories and stuff that is not true. Yes every company has its low and high and we accept that PLDT Smart has that also.


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