The Mega Sardines celebration featured lively performances by circus artists. Around the venue also
included the activity booths for guests to have fun and engage in Mega experiences.
Mega Prime Foods Inc. (MPFI), through its flagship brand Mega Sardines, honored the
significant role of Filipino staple sardines as an affordable and nutritious go-to for Filipino
families by taking a day of celebration and transforming it into a whole month of celebration
this November.
While National Sardines Day is officially observed on November 24, MPFI spent the month with
a series of on-ground events held in key regions, showcasing the beloved Filipino staple in
creative, interactive ways.
The events were held on November 3, in Albay, covering the hardest-hit areas of Libon, Lapu-
Lapu, and Taysan, where MPFI also provided essential relief support to families affected by
Typhoon Kristine, further emphasizing its commitment to the community. Following Albay,
events continued in Tuguegarao, where MPFI delivered similar relief efforts to support local
families in need; November 15, at Mactan Shrine in Cebu; November 17, at Davao City
Recreation Center in Davao; and November 24, at Market! Market! in Metro Manila.
National Sardines Day Celebration in Metro Manila
On the official National Sardines Day, MPFI held a grand celebration at the Market! Market! in
Taguig, with a lineup of executing activities inspired by the classic Filipino Fiesta – Perya!
Inspired by the lively, colorful tradition of town carnivals, the event created a festive “Peryahan
sa Bayan” vibe that delighted attendees, much like a traveling carnival that brings joy and
entertainment from one town to another.
The fiesta-themed celebration featured fun and interactive booths that engaged visitors of all
ages. Attendees experience games, win prizes, and discover new ways to enjoy Mega Sardines
products through a hands-on experience. The event also included a unique DIY bar, where
participants could mix and match various ready-to-eat ingredients with Mega Sardines
products to create their own flavorful combinations, showcasing the versatility of this Filipino
staple.
Esteemed guests from MPFI Marvin Tiu Lim, brand ambassador Judy Ann Santos-Agoncillo,
popular food content creator Ninong Ry, and well-loved YouTube personality Cong TV graced
the event, joining the festivities and connecting with fans. Their presence highlighted MPFI’s
ongoing commitment to nourishing Filipino households and strengthening community bonds.
Mega Sardines Through the Years
Founded in 1975 by William Tiu Lim with Wilmar Fishing in Bicol, the company expanded to
Zamboanga in 1990 as Mega Fishing Corporation, supplying fresh fish to Manila-based
canneries. In 2000, Mega Sardines entered the canned sardines market with a commitment to
delivering the “freshest sardines in a can,” made possible by its innovative 12-hour catching-
to-canning process.
Mega Sardines has grown into the country’s number-one sardine brand, starting with simple
offerings. Today, it boasts a diverse product line, including Mega Sardines in Tomato Sauce,
Spanish Style, Natural Oil, Extra Hot and unique variants like Mega Corned Sardines and Mega
Fried Sardines in Tausi. Mega Sardines remains committed to bringing quality, freshness, and
variety to Filipino families.
“For nearly five decades, Mega Prime Foods has been dedicated to delivering quality and freshness
in every can. National Sardines Month is our way of celebrating not just the richness of Filipino
cuisine but also the resilience and hard work of our people who make this journey possible,” said
Marvin Tiu Lim of Mega Prime Foods, Inc. “As we continue to grow, we remain committed to
nourishing Filipino households and supporting communities nationwide.”
The celebration continues on November 28 in Tuguegarao. Celebrate National Sardines Month
and experience Mega Prime Foods, Inc.’s freshest and highest quality products in its official
stores in Shopee , Lazada and Tiktok Shop. For more information, please visit
megaprimefoods.com.ph.
Marvin Tiu Lim, Chief Growth and Development
Officer of Mega Prime Foods, Inc., delivered
inspiring opening remarks to kick off the Mega
National Sardines Month: Sardinasaya
celebration.
Filipino actress and Mega Sardines brand
ambassador Judy Ann Santos-Agoncillo shared
a hug with the grand prize winner of the game
Pera o Sardinas. Also in the photo are host
Nicole Hiyala and Chief Spiritual and People
Officer Mark Tiu Lim and son.
Mega’s Chief Growth and Development Officer
Marvin Tiu Lim, Vice President for Marketing
Albet Buddahim, and Senior Brand Manager
Mark Henry Camacho were joined by brand
ambassador Judy Ann Santos-Agoncillo, food
content creator Ninong Ry, YouTube
personality Cong TV, DJ host Nicole Hyala.
The Mega Sardines celebration featured lively performances by circus artists. Around the
venue also included the activity booths for
guests to have fun and engage in Mega
experiences.
