Coca-Cola Philippines just unveils its global campaign of the most iconic product – to celebrate the moment with that special pleasure of drinking Coca-Cola with the tagline Coca Cola Taste the Feeling.
Coca-Cola has been part of people giving that refreshing feeling especially drinking that ice-cold Coca-Cola in a hot summer day. It may be an Original Coca-Cola, Coke Zero, or Coke Light millions of people around the world would surely reach for that refreshing ice-cold Coca-Cola and have that “Taste of Feeling”.
“Every day, millions of people around the world reach for an ice-cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”
During the Coca-Cola Philippine Launch
Coca-Cola Philippines unveiled their newest ambassadors along with the one of the first ambassador Mr. Pure Energy – Gary V with other ambassadors Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia. The newest ambassadors headlined by the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano.
Exciting Activities will be happening the whole year promoting this global campaign ” Coca Cola Taste the Feeling “. Coca-Cola Philippines will be visiting Malls, Colleges, Universities, and “tambayans” to share that moment of having that “Taste the Feeling”.
The campaign also marks the consolidation of all Coca-Cola trademark products like CocaCola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the Feeling™”.
For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.
You can check our Youtube Channel for the video coverage at Pilipinas Daily
Photos at Pilipinas Daily Facebook Page
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